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The Mugs are coming, Ugly Mugz that is...

by Richard White II March 15, 2018

UGLY Mugz are coming to a YAK near you, a few weeks back we did a couple of things. First, we asked for the gift of your feedback and second, we met Brian from Ugly Mugz. It was a pleasure meeting Brian and Derek, and after a few long talks on the tradeshow floor adding Ugly Mugz to the Youth Adventure Kit was a no-brainer.

Ugly Mugz are a camp tradition going back years. After hearing the Ugly Mugz story from Brian and experiencing it ourselves, at Jamboree we knew we had to include an Ugly Mug with each Youth Adventure Kit (Classic) and New Scout Kit.

Campfire Mugz

Check out "THE UGLY MUGZ STORY
A long time ago, at a camp far away from home, a young camper went to the trading post and purchased a plastic camp mug. The End.

Just Kidding! After buying this awesome mug, the staff branded it with a camp logo and the campsite’s symbol. The next year that same camper brought the mug back to camp and added another brand to the mug. This cycle continued for several years: staying in new camps, creating new memories, and collecting new brands. One night around a campfire, on a regular ol’ camping trip, a younger camper asked, "Hey, what are all those things on your cup?" Never one to shy away from storytelling, the now seasoned camper recounted the stories behind each of the brands. All of the memories from each camp were passed along: the homesickness, the first badge earned, the snake found in the showers! Pretty soon an hour had passed, and the younger campers knew they HAD to go to camp!

Scenarios like this play out, time and time again, all across the country. From the Florida Keys to the Rocky Mountains and on to the Pacific Trail, campers carry their memories on their Mugz like badges of honor. That is the reason we believe in carrying on the camp mug tradition. They hold more than drinks. Ugly Mugz hold a lifetime of memories."

We are happy to announce each Youth Adventure Kit (Classic) and New Scout Kit will now include an Ugly Mugz.

To get you started, care for your new Ugly Mugz by combining:

1 part light from a campfire
1 part old friends
1 part new friends
2 parts of our Grubmaster's Hot Chocolate Mix
1 part camp brand

Multi-Color Ugly Mugz

Based on your feedback we'll be rolling out several new products and services in the coming weeks.

Stay tuned there is so much more to come. What memories will you create? Tell us in the comments, share your pictures and post with the hashtag #HMWOutdoorsUM

Till we see each other again through the smoke of the campfire.

Richard

Richard White II

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